352&Cici

Who are you: My name is Ciara Jones. I am an advertising major with a concentration in business. I am currently also pursuing a certificate in Health and Spirituality. I am a talented advertising student that loves being creative and helping manage projects. I have interned at several businesses and agencies around Miami in hope to better my skills. This business would give me an opportunity to better my marketing and management skills. What are you offering to customers? The concept that I am offering to customers is a phone application that will help alleviate some of the stress before a doctor’s appointment and during the appointment. This app will allow patients to track their medications, fill out pre-appointment forms at home and help them track their own medical records. This application will help people transfer medical records with ease. My service will help people take control of their health and let them communicate with their doctors more effectively. Who are you offer...

My avatars represents the millennials that I will be mainly targeting.  These consumers are health conscious and want to take better control of their health. The girl avatar represents a young graduate student that does not have time to fill out all the forms before her doctors appointment. She is always on the go and cannot waste a minute of her time. She drives a Jetta and loves to do yoga.  I am very similar to my girl avatar. I am always busy with school and can't waste time with being sick. This is not a coincidence because most millennials are on the go and experience some sort of illness during college or their early career. My boy avatar is a young professional around the age of 25. He suffers from diabetes and has to go to a lot of doctors appointments. He just moved to a new city and wishes it was easier to transfer his medical records to his new doctors. He drives an electric car and loves to exercise.

Reflection: For my second elevator pitch I tried to stick with the same story line in the beginning but change up the end. A lot of the comments I received on the last one were positive; however, I still am having a hard time feeling confident doing this. I am not good in front of an audience and the thought of people watching my video makes me nervous. I think this is great practice for the real world and I hope this activity strengthens my confidence in speaking in front of others. All of the feedback I received was positive and helpful. This time I tried to come off as more professional but I think I still have a lot to work on. The best advice that I received was that I should try my hardest to come off convincing but not too eager. A good balance between exciting and professional is what I was going for. Based on the feedback, I tried to be more professional, confident and use my hands a lot less. I feel like I was too dynamic in the last video. Youtube Video Link just in cas...

Interview 1 : Alejandra is a Junior medical student at the University of Florida. She told me she saw a lot of potential in my medical application and hopes to see more inventions like that in the future. I asked her how much she would pay for this app and she was hoping it would be free. Her most important aspect of the app would be how easy it is to use so people of all ages can use it with ease. For her user-friendliness is the most important part of the app. “If people cant figure out how to use it within 5 minutes, they will delete it off the phone,” she said. She doesn’t usually buy apps and is very picky about what she downloads. Interview 2 : Tommy is a senior communication major at the University of Florida. He is an avid video game player and claims to never have made a doctor’s appointment by himself. Although he is slightly different from my other interviewees in the segment, Tommy claims he is sick all the time and his mother gets annoyed of booking his doctor’s appoi...

Tenaciousness is competency -  Through this course I have realized that I need to stay very organized. Assignments are due at the same time every week but it is very easy to forget to do all the right steps for submitting. The best thing I did for myself was create a checklist on a separate paper and check things off as I go. Also, I think open-mindedness and creativity are great ways to approach this class. Once you accept your ideas and creativity, your mind feels freer to create opportunities and solve problems. Tenaciousness is also attitude – During the hurricane, I really felt a sense of loss and did not want to do my work. I went home to visit my family and saw all the devastation and felt as though my work was the last thing on my priority list. I had no electricity and had to use the hotspot on my phone to do work. What got me through it all was the fact that I enjoyed what I was writing about and I was doing something creative. The work seemed a lot less like work a...

The book I that read was the Wright Brothers by David McCollough. This is a biography of the two brothers who invented the airplane. This book was inspiring and really showed that through hard work anything can be achieved. The most surprising aspect of the book was the fact that the brothers worked over 10 years to make their flying machine work. They never gave up. Their perseverance was really something I admired and now think is something all entrepreneurs should have. The two brothers didn’t possess any trait that I didn’t admire. They were intelligent and creative and were strongly passionate about their project. The one time they had to face adversity was when the U.S. Army refused to recognize their work. The brothers were determined to sell their invention to their country but the media and public tried to convince them that “man wasn’t mean to fly”. Eventually, the intuitive brothers moved their flying machine to France where they were recognized as heroes. Wilbur and Orvil...

Choosing a Segment For this assignment, I choose to segment young millennials (ages 18-25) that visit the doctor often. The reason for visiting the doctor can be anything from chronic disease or the minor cold. This market of individuals deals with insurance, medications and physicians all the time. All three of the people I interviewed were students at UF around the ages between 20 and 25. Chloe is a pre-med student at UF however, suffers from diabetes and must visit the doctor yearly. Another, Austin is a senior political science major who claims to be sick at least 6 times year. The last interviewee Maria suffers from chronic back pain and visits the doctor at least 5 times a year for her back. Interviews: Chloe (21 years old) is a pre-med student at UF and suffers from type 1 diabetes. Upon coming to Gainesville, she needed to switch over her medical records to an endocrinologist in the area. She said this process was very difficult considering she was an out of state studen...

Assignment 11A Who You Are . My name is Ciara Jones. I am an advertising major with a concentration in business. I hope to one-day work in an agency and eventually for a brand that I really love. I am a talented advertising student with experience from several businesses in South Florida in copy writing, sales and social media. I am passionate about advertising and marketing and hope to one day make a difference for a company that shares the same values with me. This business idea would impact so many people lives for the better. I currently work for a startup that is passionate about preventative health care and I feel this app would be a great step in the right direction for preventative healthcare. What are you offering to customers? The concept that I am offering to customers is a phone app that will help alleviate some of the stress before a doctor’s appointment and during the appointment. This app will allow patients to track their medications, fill out pre-appointment fo...