352&Cici

1.      The exit strategy I plan to make is to protect my venture and save it for my family. I love the idea of passing down a meaningful company for my children to take and grow even more. My venture is something that will be helpful to so many people and there is so much potential for my children to make it something bigger. The medical field will always be growing and making new technology and my application can help my children get into the industry. 2.      I selected this exit strategy because I believe that family run companies have values that some companies miss-out on. Family companies value tradition and have a different support system then other companies. 3.      My exit strategy has influenced the way I look at my company in every way. I want my financials to be sound and I want the structure of the company to be very organized. I want to foster a culture that employees feel empowered to succeed and are not ...

The book I decided to read was the Art of Social Media: Power Tips for Power Users by Guy Kawasaki. I have read this book twice now because this book is a required reading for one of my advertising classes. What I loved the most about this book was Guy’s way of making everything so easy for any reader to understand. His step by step understanding of social media makes it appealing for everyone. What I admired the most was Guy’s ability to bring in emotion to social media. His idea of being thankful, it reminded me that I should never steal someone’s work or words and I should always tag people to their original work. I also really liked how his book was made to be a fast and easy read. Guy believes in the power of social media and all he wants is to help his readers. The book did not really go into the adversities of Guy but he did mention that he has put in years to understand social media like he does now. I appreciate his grit and willingness to stick with it. His passion has m...

This past semester, I had a group project and completely forgot the due date for a very important part of the project. I felt like a complete failure because I usually have my life planned and organized to the minute. It was so frustrating to have missed such an important due date. I kept wanting to put the blame on the other group members, to then realize that I am the only person to blame. I learned from the experience that sometimes failure just happens by mistake. I did not plan to miss the deadline and I did not plan to let my group members down. I realized that when I take the blame for it, the group members respected me a lot more. My mistake was small but felt like the world to me. Because of my perfectionist personality, mistakes are something I do not take lightly. Failure is something that I have always feared. It stems a sense of anxiety in me that has been there since I was a little girl. I absolutely hate owning up to my failures and the thought of telling them to m...

Existing Market: The next product for my venture would be incorporating more technology into the company. I think it would amazing to use virtual reality. Also providing a way for customers to make an appointment easier on the app. I would like to make the application as engaging as possible. Maybe including doctor reviews and information on insurance plans they provide. Reflection: After the three interviews, I realized that people would really like to have more features on the app. Kind of like a one stop shop for medical needs. One person mentioned that they would like a way to make appointments on the app and another person mentioned they wanted an insurance feature on the app that can help them find doctor’s that carry their insurance plans. From the interviews, it was made clear that everyone has a different view of what they need in terms of their health. My second interviewee mentioned that she would love to the app be accessible on both the computer and mobile phone...

The health industry is booming right now, and doctors and hospitals are always looking for easier ways to have their patients in and out of the office quicker and healthier. Medical focused applications have been on the rise to try to digitize the health care system. The demographic that has identifies with the technological world the most are millennials. The force that has contributed to this is the advancement of technology and mobile technology all over the world. Millennial’s are now being forced to use electronic devices to schedule and pay for a lot of their health care. Millennials are ages 18 to 34. My application targets only people using the American healthcare system. This demographic on average makes a little over $30,000 a year in salary . They are marked by being extremely tech savvy and are interested in improving their lives through technology. When millennials look for products they look for accessibility and transparency. The specific need is for millennials to g...

1.       Advertising Experience: I have worked in several advertising agencies and understand a good marketing plan. a.       Valuable: This is valuable to any entrepreneur for promoting any product. b.       Rare: this is not rare and many people understand how advertising works however, I think my level of understanding is more than the average person. c.       Inimitable: This is inimitable however, once I make a campaign for my product, no one can just copy it out right. d.       Non-Substitutable: I could always substitute my expertise with an outside source for advertising such as using an ad agency or marketing agency. 2.       Customer unique experience, very user-friendly interface: Many people have complained to me how some hospital apps are very hard to use, and they don’t like them. My product will have a very user -...

Feedback: On my last pitch I received good feedback on how well I had improved. I was told that I was more relaxed and I sounded more professional. I was most surprised to hear how relaxed I looked even though I was actually nervous. What I changed was that I wanted to give more details about my application and be more confident. I realized that the key to a good elevator pitch was confidence and good content. People will be more interested if you are animated and are passionate. I still do not think this elevator pitch is perfect but I am proud to say that I am more confident in making one.

Austin Andrade Austin is an aspiring app designer at the University of Miami. He has had an interest in creating application since he was in high school. He is a domain expert that would be able to help me build my medical application. I found this person because he is best friends with my cousin from back home in Miami. I contacted him through Facebook asking him if he liked my business idea. He gave me tips on how I can structure my app and told me that he would love to help me if I needed to build the app one day. If I included him in my social network, he would be able to help me with the technical skills that I do not have when building an application for a mobile phone. Efrain Bueres Efrain is the head manager of social media at a marketing firm In Miami, Florida. He works with several clients that target millennials in the Miami area. He would be a market expert because he understands how to target the millennial market. I found this person through a friend who is very ...

General Theme: The book that I read was Inbound Marketing by Brian Halligan. This book was an easy read for me because I am an advertising major and I learn about this a lot in class. Halligan focused his book on describing the customer driven marketing method of inbound marketing. He started by explaining how the changing technological world has changed the world of marketing forever. Old methods such as push marketing is outdated and consumers now only respond to pull and inbound marketing. Halligan argued that inbound marketing is the best way to market your product because it is customer driven rather than product driven. The book focuses on creating content that the customer will be attracted to and that the marketing team can receive active analytics on. Halligan argues that building following and traffic is the first step to having a successful business. This book enhanced my overall knowledge of entrepreneurship because It showed how important marketing is in the process o...