352&Cici

1.       Advertising Experience: I have worked in several advertising agencies and understand a good marketing plan. a.       Valuable: This is valuable to any entrepreneur for promoting any product. b.       Rare: this is not rare and many people understand how advertising works however, I think my level of understanding is more than the average person. c.       Inimitable: This is inimitable however, once I make a campaign for my product, no one can just copy it out right. d.       Non-Substitutable: I could always substitute my expertise with an outside source for advertising such as using an ad agency or marketing agency. 2.       Customer unique experience, very user-friendly interface: Many people have complained to me how some hospital apps are very hard to use, and they don’t like them. My product will have a very user -...

Feedback: On my last pitch I received good feedback on how well I had improved. I was told that I was more relaxed and I sounded more professional. I was most surprised to hear how relaxed I looked even though I was actually nervous. What I changed was that I wanted to give more details about my application and be more confident. I realized that the key to a good elevator pitch was confidence and good content. People will be more interested if you are animated and are passionate. I still do not think this elevator pitch is perfect but I am proud to say that I am more confident in making one.

Austin Andrade Austin is an aspiring app designer at the University of Miami. He has had an interest in creating application since he was in high school. He is a domain expert that would be able to help me build my medical application. I found this person because he is best friends with my cousin from back home in Miami. I contacted him through Facebook asking him if he liked my business idea. He gave me tips on how I can structure my app and told me that he would love to help me if I needed to build the app one day. If I included him in my social network, he would be able to help me with the technical skills that I do not have when building an application for a mobile phone. Efrain Bueres Efrain is the head manager of social media at a marketing firm In Miami, Florida. He works with several clients that target millennials in the Miami area. He would be a market expert because he understands how to target the millennial market. I found this person through a friend who is very ...

General Theme: The book that I read was Inbound Marketing by Brian Halligan. This book was an easy read for me because I am an advertising major and I learn about this a lot in class. Halligan focused his book on describing the customer driven marketing method of inbound marketing. He started by explaining how the changing technological world has changed the world of marketing forever. Old methods such as push marketing is outdated and consumers now only respond to pull and inbound marketing. Halligan argued that inbound marketing is the best way to market your product because it is customer driven rather than product driven. The book focuses on creating content that the customer will be attracted to and that the marketing team can receive active analytics on. Halligan argues that building following and traffic is the first step to having a successful business. This book enhanced my overall knowledge of entrepreneurship because It showed how important marketing is in the process o...

Who are you: My name is Ciara Jones. I am an advertising major with a concentration in business. I am currently also pursuing a certificate in Health and Spirituality. I am a talented advertising student that loves being creative and helping manage projects. I have interned at several businesses and agencies around Miami in hope to better my skills. This business would give me an opportunity to better my marketing and management skills. What are you offering to customers? The concept that I am offering to customers is a phone application that will help alleviate some of the stress before a doctor’s appointment and during the appointment. This app will allow patients to track their medications, fill out pre-appointment forms at home and help them track their own medical records. This application will help people transfer medical records with ease. My service will help people take control of their health and let them communicate with their doctors more effectively. Who are you offer...

My avatars represents the millennials that I will be mainly targeting.  These consumers are health conscious and want to take better control of their health. The girl avatar represents a young graduate student that does not have time to fill out all the forms before her doctors appointment. She is always on the go and cannot waste a minute of her time. She drives a Jetta and loves to do yoga.  I am very similar to my girl avatar. I am always busy with school and can't waste time with being sick. This is not a coincidence because most millennials are on the go and experience some sort of illness during college or their early career. My boy avatar is a young professional around the age of 25. He suffers from diabetes and has to go to a lot of doctors appointments. He just moved to a new city and wishes it was easier to transfer his medical records to his new doctors. He drives an electric car and loves to exercise.

Reflection: For my second elevator pitch I tried to stick with the same story line in the beginning but change up the end. A lot of the comments I received on the last one were positive; however, I still am having a hard time feeling confident doing this. I am not good in front of an audience and the thought of people watching my video makes me nervous. I think this is great practice for the real world and I hope this activity strengthens my confidence in speaking in front of others. All of the feedback I received was positive and helpful. This time I tried to come off as more professional but I think I still have a lot to work on. The best advice that I received was that I should try my hardest to come off convincing but not too eager. A good balance between exciting and professional is what I was going for. Based on the feedback, I tried to be more professional, confident and use my hands a lot less. I feel like I was too dynamic in the last video. Youtube Video Link just in cas...