6A Identifying Opportunities In Economic and Regulatory Trends

This article was found in the New York Times. This article explains how manufacturing and mining jobs are up this year after having fallen for most of 2016. Much of this is accredited to Donald Trump in presidency. However, the article says there is “plenty of catching up to do” and therefore I believe there is clear opportunity here. People who lost their manufacturing jobs in 2016 or are generally unemployed have an opportunity to join in the economic growth and make money. Also, manufacturing owners have an opportunity to grow business. This opportunity is relatively easy to exploit if the factory or mining owners have the resources to add more employees and grow their business.

I saw the opportunity because any trend with an increase in employment means there is room for entrepreneurs to grow. My family friend owns a construction business and when employment is up, so is his work. Opportunity and employment almost go hand and hand.


This article was also found in the New York Times. It describes the substantial growth in Japan’s economy. Much of the growth was local but that does not mean there is not opportunity for international investment into Japan. Japan has experienced “uninterrupted growth in 11 years”. People that can benefit from this opportunity would be foreign investors who would like to invest in the Japanese economy. People can open new franchises and companies in Japan to expand internationally and to a new market. When a market is growing, the opportunity is always there for all kinds of businesses to flourish. This opportunity is easy to exploit as long as the investor has the means to invest overseas.

I believe the opportunity exists because I know that there are plenty of companies that would love to rebrand somewhere else other than the U.S. Some products might even do better in Japan than in the U.S. As an advertising student, I realized international opportunities are great as long as you really understand your market and the people who will be interacting with your product or company.


This opportunity is bittersweet. The article was written in the New York Times about the increase in hurricanes this year. More named storms have grown in the first three and half months of hurricane season than in the “entirety of 1997,1999,2002,2006,2014 or 2015 seasons”, according to the National Hurricane Center and Weather Underground Data. As much as this is a sign that the climate is changing, it is also an opportunity for businesses to find ways to help Americans protect their homes and businesses from hurricane force winds.The prototypical customer would be the businesses that make home improvement products like hurricane proof windows and shutters .This opportunity is easy to exploit because there will always be a need for people to invent better ways to protect people from hurricanes. There is opportunity for better hurricane shutters and better supplies for flooded homes.

I saw this opportunity because I do know a little about the construction industry and I know that many businesses end up doing better when a hurricane hits. When there are things to be fixed, construction and real estate companies grow because their need increases. The opportunities are endless when there is so much damage in a city.


This opportunity was found on AdWeek. It talks about the growth in mobile shopping. Emerging technology has opened doors for people needing to purchase things on the go.I have known this for quite some time now and I have always believed that there is so much opportunity in mobile retail. This opportunity is great for the entrepreneur hoping to make a product and sell it digitally. I think this opportunity is relatively easy to exploit because there is so much a company can do with mobile shopping. Everyday a new app is released making people lives easier on their mobile phone.

I found this interesting because as an advertising major I have realized how important mobile marketing has become. The digital world is constantly changing which means that the opportunities are always going to be there for entrepreneurs to improve the way people live their lives.

Comments

  1. Hi CiCi, I really enjoyed reading about these opportunities that you have found. My dad actually owns a construction company as well and he can see a visible difference in the amount of business he gets due to the rise and fall of the economy. As the economy is trending upwards, more opportunities for skilled or unskilled labor are opening up at his company. Hopefully the economy will continue to grow, thus opening up employment opportunities at his company and other companies similar to his. Manufacturing is another great example of an industry that has finally bounced back and will continue to grow.

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