18A- Create a Customer Avatar

My avatars represents the millennials that I will be mainly targeting.  These consumers are health conscious and want to take better control of their health. The girl avatar represents a young graduate student that does not have time to fill out all the forms before her doctors appointment. She is always on the go and cannot waste a minute of her time. She drives a Jetta and loves to do yoga.  I am very similar to my girl avatar. I am always busy with school and can't waste time with being sick. This is not a coincidence because most millennials are on the go and experience some sort of illness during college or their early career.

My boy avatar is a young professional around the age of 25. He suffers from diabetes and has to go to a lot of doctors appointments. He just moved to a new city and wishes it was easier to transfer his medical records to his new doctors. He drives an electric car and loves to exercise.



Comments

  1. MeiOctober 29, 2017 at 11:49 PM

    It is interesting how the millennials are completely different to the previous generation and all the baby-boomers. Yes, we are always on the go, including me, and most of the time we do not have the time to fill out forms (or so we think).
    Millennials are stuck in the social media world, and because now work has something to do with it we all get distracted and focus on other things ( like what is going on around the world).
    Depending on the type of person they either go to work or not if one is sick. Unfortunately everything is more complicated now and bills are higher when it comes to health insurance, car insurance and more. There is no time to waste and technology allows us to complete more work than ever before.

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