First Post

Welcome to my new blog. Here is my journey with my Principles of Entrepreneurship class. Enjoy!

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11A- Idea Napkin No.1

Assignment 11A Who You Are . My name is Ciara Jones. I am an advertising major with a concentration in business. I hope to one-day work in an agency and eventually for a brand that I really love. I am a talented advertising student with experience from several businesses in South Florida in copy writing, sales and social media. I am passionate about advertising and marketing and hope to one day make a difference for a company that shares the same values with me. This business idea would impact so many people lives for the better. I currently work for a startup that is passionate about preventative health care and I feel this app would be a great step in the right direction for preventative healthcare. What are you offering to customers? The concept that I am offering to customers is a phone app that will help alleviate some of the stress before a doctor’s appointment and during the appointment. This app will allow patients to track their medications, fill out pre-appointment fo...
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27A- Reading Reflection No.3

The book I decided to read was the Art of Social Media: Power Tips for Power Users by Guy Kawasaki. I have read this book twice now because this book is a required reading for one of my advertising classes. What I loved the most about this book was Guy’s way of making everything so easy for any reader to understand. His step by step understanding of social media makes it appealing for everyone. What I admired the most was Guy’s ability to bring in emotion to social media. His idea of being thankful, it reminded me that I should never steal someone’s work or words and I should always tag people to their original work. I also really liked how his book was made to be a fast and easy read. Guy believes in the power of social media and all he wants is to help his readers. The book did not really go into the adversities of Guy but he did mention that he has put in years to understand social media like he does now. I appreciate his grit and willingness to stick with it. His passion has m...
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21A- Reading Reflection No. 2

General Theme: The book that I read was Inbound Marketing by Brian Halligan. This book was an easy read for me because I am an advertising major and I learn about this a lot in class. Halligan focused his book on describing the customer driven marketing method of inbound marketing. He started by explaining how the changing technological world has changed the world of marketing forever. Old methods such as push marketing is outdated and consumers now only respond to pull and inbound marketing. Halligan argued that inbound marketing is the best way to market your product because it is customer driven rather than product driven. The book focuses on creating content that the customer will be attracted to and that the marketing team can receive active analytics on. Halligan argues that building following and traffic is the first step to having a successful business. This book enhanced my overall knowledge of entrepreneurship because It showed how important marketing is in the process o...
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