25A- Whats next?


Existing Market: The next product for my venture would be incorporating more technology into the company. I think it would amazing to use virtual reality. Also providing a way for customers to make an appointment easier on the app. I would like to make the application as engaging as possible. Maybe including doctor reviews and information on insurance plans they provide.

Reflection:
After the three interviews, I realized that people would really like to have more features on the app. Kind of like a one stop shop for medical needs. One person mentioned that they would like a way to make appointments on the app and another person mentioned they wanted an insurance feature on the app that can help them find doctor’s that carry their insurance plans.
From the interviews, it was made clear that everyone has a different view of what they need in terms of their health. My second interviewee mentioned that she would love to the app be accessible on both the computer and mobile phone for easy access. Additionally, she mentioned that she wanted the app to have a password and username feature so that they felt their information was safe on the app.
My third interviewee also said that they would love to see the company have several apps that each have their own purpose to fit all customer’s needs.
After the interviews, I am still confident that this product would be great for millennials.

New Market
The new market that I chose are people ages 40 to 55. This group of people are known as baby boomers. I never really considered targeting them; however, I think it would be perfect fit because they also like to use their mobile phone. I can see these people using this application for everyone in their families because this demographic also have children.

Reflection:
This new market ended up being a great fit for my product. Not the perfect fit but still promising. Both interviewees were curious to see how an app would work like mine. The first interviewee was not so fond of having all their medical records on their phone. I realized that as people get older medical conditions and records get a little more complicated.
The second interviewee mentioned that she would love to use the app for her kids doctor’s appointments because her kids are always sick and she was tired of keeping track of all their medications and dosages. She also mentioned that it would make transferring vaccines records to her kid’s new schools much easier too.
What surprised me the most was that this group was so receptive to learning how to use the app. They wanted to learn how to use their phone to its fullest capability. The idea of having an application solve all these problems was mind blowing to them.




Comments

  1. MeiNovember 19, 2017 at 10:21 PM

    Your idea over creating an app for medical records is outstanding. Making the appointments is my idea too (lol). I believe that creating a link in the app for family records would be a hit. Not only can the parents have it organized in a way that they can have everything in one spot, but they can also click in each individual’s name and have all the records they want there.
    Besides that, there can be a search button to check who has done certain checkups and who has not.

    This is an excellent idea for millennials since they are very tech-savvy. However, baby boomers have adapted to this technological era and would appreciate having everything online since one never knows when the information is needed.

    This information can be shared to hospitals for them to check on the medical history before treating an individual.

    ReplyDelete
  2. UnknownNovember 20, 2017 at 9:45 PM

    I think you're definitely right that as you get older your medical records become more complicated. Like Alexandra mentioned, I believe that baby boomers are beginning to become more accustomed to modern technology and may appreciate and benefit from your product. With all their different records it can be easy to lose track of things but this would be made easy if everything could be saved in one place.

    ReplyDelete

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